A major campaign was undertaken to launch the Realtime Channel on DSTV SA. As there were no existing guidelines for the channel, I was responsible for ideating new styles to suit its needs. Our channel partner promoted the launch through a variety of methods, including a large-scale launch event, out-of-home (OOH) advertising, a PR event, social media and digital campaigns. I conceptualized and designed all of the creatives for these efforts.
